When I lived in Russia as a college exchange student, one of my favorite translations was for being “crazy about” something. It literally translated to, “I drag myself after” something or someone. As if a raving fan would say, “I’d drag myself through all kinds of nastiness – whether pouring rain or the worst blizzard ever or rush-hour traffic in L.A. – to see you, because I think you’re THAT awesome!” Sort of like the Post Office’s motto, but a bit more devoted and perhaps slightly maniacal (but in a good way, of course).
And when I was working as a concert producer & event manager, creating raving fans was part of my job. And let me tell you, especially when working with celebrities, making people happy can be one of the hardest things to do!
One of the most touching testimonial letters I ever received from an artist’s Road Manager said this:
Just a note to say that I am sorry that I didn’t get to say good night and thank you before we left the building tonight.
I have been doing this for a long time and gotta tell you that without a doubt you are one of the very best artist relations individuals that I have ever had the pleasure of working with.
You kindness, patience and all-around professional nature is simply outstanding and was felt by all.
Looking forward to the next time.
If you’re getting thank you notes like THAT from your clients after an event, then you’re doing something right!